You\u2019ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy?<\/span><\/p>\n Spring cleaning is a great tradition. After spending months cooped up indoors, it\u2019s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your marketing strategy as well?<\/p>\n If your team has been winging it, take this time to meet and document your marketing strategy as best as you can. Make a list of the different efforts you want to focus on this year, and fill in as much as possible. How are you reaching you social media goals? Content Marketing? Branding? Networking?<\/span><\/p>\n Creating editorial calendars<\/a> and written strategies that document your plan keeps focus sharp long-term.<\/span><\/p>\n It\u2019s easy to neglect your platforms once they\u2019re set up and rolling smoothly. Don\u2019t make the mistake of accepting \u201cfunctioning\u201d as \u201csucceeding.\u201d Use this spring cleaning exercise as an excuse to do a self-audit of your platforms, content<\/span><\/a> and <\/span>brand<\/a>.\u00a0<\/span><\/span><\/p>\n Start by pulling all of the data you can\u2014analytics on everything you have. Take a look at them, one by one, and ask yourself questions such as: <\/span><\/p>\n Social Media<\/b><\/p>\n Brand<\/b><\/p>\n Content<\/b><\/p>\n By cleaning up and polishing these important aspects of your business, you reboot your entire company\u2019s vision and focus. <\/span><\/p>\n Are you wasting your energy on duds? Marketing in general takes a great deal of resources, and there\u2019s no point investing resources into a void. <\/span><\/p>\n Now that you\u2019ve audited and seen the analytics, you have a better idea of what\u2019s working and what\u2019s not. <\/span><\/p>\n To invest your resources wisely:<\/p>\n Now that you\u2019ve figured out your plan, dusted off and re-booted your strategies and optimized your efforts, it\u2019s time to make the rest of the year go as smoothly as possible.<\/span><\/p>\n Having a generous backlog can ensure that there is always quality content coming out, without having to worry about falling behind during a busy week. <\/span><\/p>\n Try to remember how good it feels to sit in a nice, clean room and how glad you were that you finally got around to cleaning it.<\/span><\/p>\n This year, focus on achieving that same feeling for your marketing strategy:<\/span><\/p>\n You\u2019ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy? Spring cleaning is a great tradition. After spending months cooped up indoors, it\u2019s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your […]<\/p>\n","protected":false},"author":3,"featured_media":1743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,19,40],"tags":[100,104,129,130,149,201,247],"_links":{"self":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts\/1749"}],"collection":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/comments?post=1749"}],"version-history":[{"count":0,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts\/1749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/media\/1743"}],"wp:attachment":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/media?parent=1749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/categories?post=1749"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/tags?post=1749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Step 1: Organize Your Efforts<\/span><\/h2>\n
Step 2: Polish the Important Pieces \u00a0<\/span><\/h2>\n
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Take Out the Trash<\/span><\/h2>\n
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Stock up on Essentials<\/span><\/h2>\n
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Do You to\u00a0Spring Clean\u00a0Your Marketing Strategy?<\/span><\/h3>\n
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