Finding your ideal customer is crucial to business success. Once you create that <\/span>buyer persona<\/b>, the rest pretty much falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content. <\/span><\/p>\n An easy way to understand the power of a buyer persona is to compare a small table of people at lunch to a stadium with thousands of spectators. Which group do you think is easier to sell to?<\/span><\/p>\n The biggest mistake you can make is to build your customer base around<\/span> how<\/span><\/i> you want your company to be perceived.<\/span><\/p>\n Instead, ask yourself, what benefits do your company offer to your ideal customer? How can it solve their pain points? Then ask yourself, who does this really speak to? <\/span><\/p>\n That\u2019s why the most effective way to gauge your audience in an unbiased manner is by taking a data-driven approach.<\/span><\/p>\n Take the NFL, for example. Historically, football has been considered a male sport. It seems to make sense for the NFL to focus on a male audience. Right?<\/span><\/p>\n Wrong. In 2010, the NFL learned that women make up close to 40 percent of all football fans. So they re-targeted by creating more modern, sophisticated apparel (read: not just pink jerseys) and women responded. In <\/span>2014<\/span><\/a>, Sup<\/span>er Bowl XLVIII wa<\/span>s the most-watched television event among women. <\/span><\/p>\n Now it\u2019s time to put together everything you\u2019ve come up with so far. <\/span>A buyer persona<\/span><\/a> is a representation of your ideal customer. <\/span><\/p>\n Creating a great buyer persona requires:<\/span><\/p>\n It takes some work, but in the long-term personas will allow you to tailor your content, services and brand to meet the specific needs, concerns and behaviors of your potential customers. <\/span><\/p>\n Once you have an idea of the group you want to target, <\/span>it\u2019s time to analyze them<\/b>. Are they more likely to be male or female? Are they younger or older? Are they from the East Coast or West Coast? Do they download apps? How educated are they? Some of these may seem trivial, but they\u2019ve been proven to affect what a customer expects out of his experience.<\/span><\/p>\n From there, create a succinct elevator pitch that addresses all of those, and explains how your company can help. <\/span><\/p>\n Keep persona in age when building content. This will help you decide whether to spend more time on Instagram or Facebook, whether your emails should be more informational or witty, and whether you need more videos or testimonials on your webpage. <\/span><\/p>\n According to <\/span>Hubspot research<\/span><\/a>, using personas made websites between two and five times more effective to use. <\/span><\/p>\n You\u2019ve done the research and compiled a perfect buyer persona, you have an elevator pitch that could sell ice to an Eskimo. Now what?<\/span><\/p>\n It\u2019s time to put that work to good use by creating targeted content. By tailoring your content to your specific audience, you are able to concentrate your efforts and optimize your resources. <\/span><\/p>\n Skytap, a self-service cloud automation company, launched a tailored content marketing strategy and saw a 210 percent <\/span>increase<\/span><\/a> in North American traffic and that targeted personas brought in <\/span>124 percent<\/span><\/a> more sales leads. <\/span><\/p>\n In a marketing world that revolves around social media, email marketing, and user experience, customers expect more than a generalized sales pitch. <\/span><\/p>\n Seamless is a great example of the powerful ads that you can create when you know your audience. In 2015 they <\/span>launched<\/span><\/a> a New York City subway campaign that uses witty one-liners and NYC generalizations to create effective, memorable ads. <\/span><\/p>\n They know their audience is the busy millennial, and they speak to that with adages such as \u201c<\/span>Cooking is so Jersey<\/span><\/a>\u201d and \u201c<\/span>Avoid Cooking like you Avoid Times Square<\/span><\/a>.\u201d<\/span><\/p>\n Finding the right audience isn\u2019t necessarily easy, but it pays off in the long run. Luckily, experts and business owners have developed a bit of a process to help you along:<\/span><\/p>\n Only then are you ready to sell. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Finding your ideal customer is crucial to business success. Once you create that buyer persona, the rest pretty much falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content. An easy way to understand the power of a buyer persona is to […]<\/p>\n","protected":false},"author":3,"featured_media":1724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,19,40],"tags":[114,161,200,280,286],"_links":{"self":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts\/1722"}],"collection":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/comments?post=1722"}],"version-history":[{"count":0,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts\/1722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/media\/1724"}],"wp:attachment":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/categories?post=1722"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/tags?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Define Your Brand From Your Customer\u2019s Point of View<\/span><\/h2>\n
Creating a Buyer Persona<\/span><\/h2>\n
\n
Speak Directly to the Customer<\/span><\/h2>\n
Who\u2019s your Audience?<\/span><\/h2>\n
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![Cooking is so Jersey<\/span><\/a>\u201d and \u201c<\/span>Avoid Cooking like you Avoid Times Square<\/span><\/a>.\u201d<\/span><\/p>\nWho\u2019s your Audience?<\/span><\/h2>\nFinding the right audience isn\u2019t necessarily easy, but it pays off in the long run. Luckily, experts and business owners have developed a bit of a process to help you along:<\/span><\/p>\n\nDefine <\/b>your company from the outside-looking-in. <\/span><\/li>\nCollect<\/b> as much data and research as you can find about your audience.<\/span><\/li>\nCompile<\/b> the information into a buyer persona that examines demographics, behavioral patterns and translates them into an elevator pitch.<\/span><\/li>\n<\/ul>\nOnly then are you ready to sell. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Finding your ideal customer is crucial to business success. Once you create that buyer persona, the rest pretty much falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content. An easy way to understand the power of a buyer persona is to […]<\/p>\n","protected":false},"author":3,"featured_media":1724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,19,40],"tags":[114,161,200,280,286],"_links":{"self":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts\/1722"}],"collection":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/comments?post=1722"}],"version-history":[{"count":0,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts\/1722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/media\/1724"}],"wp:attachment":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/categories?post=1722"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/tags?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"http:\/\/cdn.psfk.com\/wp-content\/uploads\/2015\/09\/seamless_poster_psfk.jpg\"){kind=link}
![Avoid Cooking like you Avoid Times Square<\/span><\/a>.\u201d<\/span><\/p>\nWho\u2019s your Audience?<\/span><\/h2>\nFinding the right audience isn\u2019t necessarily easy, but it pays off in the long run. Luckily, experts and business owners have developed a bit of a process to help you along:<\/span><\/p>\n\nDefine <\/b>your company from the outside-looking-in. <\/span><\/li>\nCollect<\/b> as much data and research as you can find about your audience.<\/span><\/li>\nCompile<\/b> the information into a buyer persona that examines demographics, behavioral patterns and translates them into an elevator pitch.<\/span><\/li>\n<\/ul>\nOnly then are you ready to sell. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Finding your ideal customer is crucial to business success. Once you create that buyer persona, the rest pretty much falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content. An easy way to understand the power of a buyer persona is to […]<\/p>\n","protected":false},"author":3,"featured_media":1724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,19,40],"tags":[114,161,200,280,286],"_links":{"self":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts\/1722"}],"collection":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/comments?post=1722"}],"version-history":[{"count":0,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts\/1722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/media\/1724"}],"wp:attachment":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/categories?post=1722"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/tags?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/s-media-cache-ak0.pinimg.com\/236x\/1b\/4b\/fb\/1b4bfb8bc0f2f758b1256e2b642ec4bf.jpg\"){kind=link}