If I had to sum up the past decade of marketing in one word, it would be \u201cadaptation.\u201d<\/span><\/p>\n Customers are just too smart. They block ads, ignore canned content, and are better read than ever before. They continue to be more and more empowered. So what\u2019s a marketer to do? How can brands possibly react <\/span>in time <\/span><\/i>to shifting expectations, much less <\/span>strategically?<\/span><\/i><\/p>\n <\/p>\n Good English, well spoken and well written, will open more doors than a college degree…Bad English will slam doors you don\u2019t even know exist.\u201d -William Raspberry<\/span><\/i><\/p><\/blockquote>\n The answer may be simpler than you think. Although marketing and its tools are constantly changing along with technology, human psychology remains the same.<\/span><\/p>\n According to <\/span>the science of first impressions<\/span><\/a>, people form a \u201cthin-slice\u201d impression of you, your website, or your brand within seven seconds. And they decide whether they can trust you in <\/span>one-tenths of a second.<\/span><\/i> Since <\/span>90% of all startups fail<\/span><\/a>, we think it\u2019s safe to say that most business owners don\u2019t pass this litmus test.<\/span><\/p>\n If you really want to get into your customers\u2019 heads, you need to learn what to say, and<\/span> how<\/span><\/i> to say it. <\/span>Your message<\/span><\/i> must come first\u2014the rest of marketing, like social media and email campaigns, is about\u00a0<\/span>getting that message in front of the right people. But if your icebreaker is bad to begin with, it doesn’t matter how many people you talk to at the party. You need to know how to start<\/em> and keep<\/em> a <\/span>conversation<\/b> going about your brand.<\/span><\/p>\n You don\u2019t want your voice to get swallowed up in the background noise. If you really want to maximize your marketing ROI, you can\u2019t afford to take risks with careless, untargeted writing.<\/span><\/p>\n Good marketers tell a story.\u201d -Seth Godin<\/span><\/i><\/p><\/blockquote>\n The brands that do marketing right are the brands that get that distinction. Creating content, whether inbound or outbound, requires commitment and poise. It demands care for quality. It needs the soul of a good story. And that means <\/span>brilliant writing<\/b>.<\/span><\/p>\n What\u2019s your story? When\u2019s the last time you gave a thought to how your content was performing? Are you just putting it out there, hoping to cash in on the \u201cfreshness\u201d factor of SEO? That\u2019s not science\u2014it\u2019s a shot in the dark. Today\u2019s marketing requires <\/span>consistently high-quality content<\/span><\/a>. If you\u2019re not delivering that, <\/span>Google is not on your side.<\/span><\/i><\/p>\n You need to stop thinking of your customers as \u201cquality leads\u201d, and start thinking of them as human beings, like you, who have problems they want to solve. How can you solve their problems for them? That\u2019s the conversation you need to have with your customers. That\u2019s the conversation your marketing needs to deliver.<\/span><\/p>\n Don\u2019t settle for poor writing just because it\u2019s easy. The only way to get customers to talk to you and trust your brand is by becoming a great conversationalist.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" If I had to sum up the past decade of marketing in one word, it would be \u201cadaptation.\u201d Customers are just too smart. They block ads, ignore canned content, and are better read than ever before. They continue to be more and more empowered. So what\u2019s a marketer to do? How can brands possibly react […]<\/p>\n","protected":false},"author":3,"featured_media":1679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,35,40,72],"tags":[85,106,118,134,163,178,244],"_links":{"self":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts\/1677"}],"collection":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/comments?post=1677"}],"version-history":[{"count":0,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/posts\/1677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/media\/1679"}],"wp:attachment":[{"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/media?parent=1677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/categories?post=1677"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/demo.thewebsitedev.com\/tailoredink\/wp-json\/wp\/v2\/tags?post=1677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}To start a great conversation, you need to know what to say<\/span><\/h3>\n
The future of marketing will be even more conversational<\/span><\/h3>\n