Chances are, you\u2019ve read a blog this week: a how-to-guide on opening tricky jars, a comparative analysis of new smartphone cases, or some article shaming Millennials for their very existence. Blogs are everywhere. In fact, Quora believes there were somewhere around <\/span>173 million blogs back in 2011<\/span><\/a>.<\/span><\/p>\n But did you know blogs are also one of the most cost-effective marketing techniques for businesses? They consistently <\/span>drive traffic<\/span><\/i>, <\/span>build authority<\/span><\/i>, and <\/span>engage prospects<\/span><\/i>.<\/span><\/p>\n In fact, <\/span>blogs have been shown to lead to as much as 67% more leads<\/span><\/a>.<\/span><\/p>\n <\/p>\n Do you want your business to rank higher on Google? Follow in the footsteps of Tint, a startup that <\/span>increased its search engine traffic by 2,600%<\/span><\/a>. What was one of Tint\u2019s main strategies? A blog. And a very well-written one.<\/span><\/p>\n Google\u2019s Penguin algorithm <\/b>favors sites with blogs when choosing how to rank them on a results page. Businesses with blogs score <\/span>significantly <\/span><\/i>higher than those without. This is because blogs…<\/span> The more your visitors engage with your blog and comment on or share posts, the higher your site will rank. That\u2019s why <\/span>quality writing <\/span><\/i>matters. <\/span><\/p>\n Sure, recurring customers are fantastic\u2014but how about drawing in some new business? Finding fresh faces in the online crowd can be an uphill (and expensive) battle. Unless, of course, you blog.<\/span><\/p>\nB2B blogs improve your SEO<\/span><\/h3>\n
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B2B blogs generate more leads<\/span><\/h3>\n