What is the Perfect Blog Post Length?

“I didn’t have time to write a short letter, so I wrote a long one instead” – Mark Twain

Ulysses by James Joyce is a whopping 265,000 words and took him the better part of two decades to write. Kafka’s Metamorphosis by is a cool 22,000. Both are considered quintessential modernist masterpieces.

We’ve already discussed the merits of why quality writing matters—but what is quality writing? And does more writing mean better writing?

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A Well-Written B2B Blog Will Make Your Business Money

Chances are, you’ve read a blog this week: a how-to-guide on opening tricky jars, a comparative analysis of new smartphone cases, or some article shaming Millennials for their very existence. Blogs are everywhere. In fact, Quora believes there were somewhere around 173 million blogs back in 2011.

But did you know blogs are also one of the most cost-effective marketing techniques for businesses? They consistently drive traffic, build authority, and engage prospects.

In fact, blogs have been shown to lead to as much as 67% more leads.

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Why Quality Writing Matters: A Boutique Philosophy

There’s a common misconception that no one reads anymore.

In fact, the opposite is true: more people are reading now than ever before. Between blog posts, emails, social media updates, eBooks, text messages, Wikipedia articles, and everything else the Internet offers, we process about 54,000 words a day, the length of a typical novel.

But how much of that content actually sticks with you? There is more content out there than ever, but so little of it lingers in your brain. You see it every day. Forgettable click-bait articles. Emails sent straight to the overflowing spam folder. eBooks you drop after the first ten pages.

This shouldn’t be the way of things.

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