There’s a common misconception that no one reads anymore.
In fact, the opposite is true: more people are reading now than ever before. Between blog posts, emails, social media updates, eBooks, text messages, Wikipedia articles, and everything else the Internet offers, we process about 54,000 words a day, the length of a typical novel.
But how much of that content actually sticks with you? There is more content out there than ever, but so little of it lingers in your brain. You see it every day. Forgettable click-bait articles. Emails sent straight to the overflowing spam folder. eBooks you drop after the first ten pages.
This shouldn’t be the way of things.